From the story here:
The president signed an executive order "to promote healthcare choice and competition" Thursday morning at the White House.
It is said to expand access to "association health plans" – group plans written by trade associations, small businesses, and other groups. Such large group plans do not have to abide by all the requirements of individual plans under 'Obamacare.' The order also tasks administration officials to develop policies to increase competition in the health insurance industry.