Representation as performance art: 49% of political campaign expenditures in 2016 went to media

12.1% went to fundraising, 11.2% to salaries, 9.4% to administrative costs, 6.7% to campaign expenses and 5.2% to strategy and research. $375 million of spending was uncategorizable.

A total of $5.9147 billion was spent.

Data here.