Showing posts with label Mercer family. Show all posts
Showing posts with label Mercer family. Show all posts

Friday, August 26, 2016

Hard libertarian billionaire daughter Rebekah Mercer is behind Trump's shift to Bannon and Conway, away from deportation

The price of consensus for Mercer's "help" in retrospect was obviously that Trump soften his deportation stance. Bloomberg's story here in June completely misses the signficance of the Mercers' libertarianism.

The Hill had the story already on August 17, here, the day Trump shook up his campaign by hiring Stephen Bannon as CEO and Kellyanne Conway as campaign manager, detailing Mercer's links to Stanford, the Heritage Foundation, BREITBART, the Ted Cruz campaign and libertarian think tank CATO:

“The Mercers basically own this campaign,” said a source who has worked with Rebekah Mercer in her political activities. “They have installed their people. ... And now they’ve got their data firm in there.” ... Little has been written about the Mercers because they avoid the public spotlight, but conservative sources who know the family, who spoke on condition of anonymity, described them as “kind, civic-minded people and consensus-builders.” ... But that source, who has worked with Mercer in some of her other political ventures, said it was a surprise to some people that the Mercers had swung so forcefully behind Trump, given her ideological bent. “She identifies as a libertarian. At least she always did,” the source said, adding that Mercer was a big supporter of libertarian think tanks like the Goldwater Institute and Cato. “With Bekah you always had to prove your libertarian racing stripes,” the source added. “This seems really strange.”

Monday, December 14, 2015

Ted Cruz, used car salesman, heavy user of data analytics, becomes what you want, and you want, and you and you and you

From the story here:

To build its data-gathering operation widely, the Cruz campaign hired Cambridge Analytica, a Massachusetts company reportedly owned in part by hedge fund executive Robert Mercer, who has given $11 million to a super PAC supporting Cruz. Cambridge, the U.S. affiliate of London-based behavioral research company SCL Group, has been paid more than $750,000 by the Cruz campaign, according to Federal Election Commission records.

To develop its psychographic models, Cambridge surveyed more than 150,000 households across the country and scored individuals using five basic traits: openness, conscientiousness, extraversion, agreeableness and neuroticism. A top Cambridge official didn’t respond to a request for comment, but Cruz campaign officials said the company developed its correlations in part by using data from Facebook that included subscribers’ likes. That data helped make the Cambridge data particularly powerful, campaign officials said. ...

Cambridge, which has staffers embedded in the Cruz for President headquarters in Houston, makes behavioral psychologists available for consultation as ads and scripts are drafted. ...

The campaign’s big data operation is not deployed in just voter and supporter outreach. It also is used daily to help make key decisions — where Cruz should travel, what he should say. It has even informed the selection of precinct captains.