Eric Bradner, CNN
... In
interviews across the state, Hoosier voters described being inundated
with television and digital advertising and daily mailers from
candidates and the outside groups supporting them. The numbers back that
up.
The political advertising tracking firm AdImpact said
that $13.4 million was spent on advertising in this year’s Indiana
state Senate primaries. For comparison: In the 2024 election cycle,
about $280,000 was spent on state Senate primary ads in Indiana — in all
races combined.
The
bulk of that spending came from a group linked to US Sen. Jim Banks, a
close Trump ally. Club for Growth led the direct mail effort for the
pro-Trump forces, Indiana Republicans said, and Turning Point USA
supplied ground troops for door-to-door get-out-the-vote efforts as the
group sought to carry out one of the last political stances taken by its
late co-founder Charlie Kirk, who was killed weeks after urging Indiana
Republican lawmakers to redistrict.
The
incumbents and their supporters bemoaned outside forces’ role in the
Indiana primary. Indiana Senate President Pro Tem Rodric Bray said the
primary contests were “really driven from outside the state of Indiana,
mostly in Washington, DC, and the money’s coming from outside Indiana as
well.”
But
the flood of advertising spending — more than 47 times more than was
spent on state Senate primaries just two years earlier — proved too much
for most incumbents to overcome. ...