McSally was too cautious, too negative, too aligned with John McCain for disappointed conservatives, too much of an outsider, and was not Doug Ducey. Sinema was likeable and ran a good campaign.
Here:
McSally and the outside groups supporting her were nearly all-negative, all-the-time. Focusing on the Republican’s remarkable achievements in the military and also in politics would have gone a long way to define a woman few in the state knew much about. Sure, there were a few ads like that, but not nearly enough to match Sinema’s seeming optimism.
McSally hails from Pima County, home to Tucson, while Sinema is from Maricopa County, home to Phoenix. More than half the state’s population lives in the latter, so they didn’t know much about the Tucson-based candidate. She needed to spend a lot more time defining herself since Sinema was already defined to a big chunk of Arizonans.
