So says Andrea Lunardelli, quoted here at CNBC.com:
"It's history, not propaganda," Andrea Lunardelli insisted during an interview on a warm August morning in his family's modest wine cellar where a lone employee was busy attaching labels — Hitler giving the Nazi salute; a portrait of Hitler with his autograph; another portrait with the motto "Ein Volk, ein Reich, ein Führer" (one people, one nation, one leader) — on bottles waiting to be boxed and shipped. ... Bottles with labels from what Mr. Lunardelli, the son of the company owner, Alessandro Lunardelli, describes as the "historical line of products" occupied a shelf on a wall. The discriminating buyer could choose among Mussolini, Lenin and Stalin, indicating that when it comes to despots, Lunardelli wines are equal-opportunity merchandizers. ... These products "are a way of not forgetting history and the monsters it produced, ensuring that they never return," he said. At least the past had identifiable tyrants, he added. "Today's monsters are faceless multinationals." ... Only Che Guevara popped corks when it came to leftist figures. ... Nazi bottles, he acknowledged, are among the company's best sellers. "Eighty percent of the sales are Hitler," he said, or around 20,000 bottles a year, about a quarter of Lunardelli's total production, which consists mostly of table wines using local variety grapes. ... Despite years of complaints about his labels, Mr. Lunardelli pointed out that the law was on his side. Several lawsuits and investigations by public prosecutors have failed to prove in court that the wines are an apologia for fascism or Nazism, which is against the law in Italy.
