Anheuser-Busch InBev felt the sting of the Bud Light boycott, reporting a 10.5% drop in revenue and a nearly 30% plunge in core profit in the US during the second quarter — and has lost nearly $40 billion in value.
Yet the Belgian-based beer giant company continued to bury its head over the ill-fated tie-up with trans influencer Dylan Mulvaney that has seen Bud Light on the precipice of losing its two-decade reign as the top-selling brand in the US.
The beef has been simmering for months and began long before Mulvaney’s string of brand-name endorsement deals. In October 2022, Jenner took issue with Mulvaney’s campaign to “normalize the bulge” — a reference to “women” who have male genitalia. “Dylan …congrats you’re trans with a penis,” Jenner snapped in a tweet.
Getting a chopadickoffame is good enough for The Post apparently, which calls Mulvaney a biological male but not Jenner.
That won't cut it for most folks, for whom the two principals and The Post make three who are all umbday in any language.
“So here’s the deal. Anheuser-Busch totally shit the bed with this Dylan Mulvaney thing. I’m not, though, for destroying an American, an iconic company for something like this,” Trump declared, perhaps unaware that A-B is now owned by Belgian beer giant InBev.
More.
