Anheuser-Busch InBev felt the sting of the Bud Light boycott, reporting a 10.5% drop in revenue and a nearly 30% plunge in core profit in the US during the second quarter — and has lost nearly $40 billion in value.
Yet the Belgian-based beer giant company continued to bury its head over the ill-fated tie-up with trans influencer Dylan Mulvaney that has seen Bud Light on the precipice of losing its two-decade reign as the top-selling brand in the US.
