But overall guest counts were contracting at McDonald's, which must mean the lower income traffic drop overwhelmed the increase from higher income consumers.
The traffic trend down for lower income consumers has persisted for almost two years, according to the story.
CNBC here.
... “Amid industry pressures, dynamic change, and aggressive competition, winning the fight for contracting traffic means staying customer-obsessed,” Erlinger wrote in the memo, which was viewed by CNBC. The company did not immediately respond to request for comment. ...
“While we maintained a positive comp guest count gap, overall [guest counts] continue to decline-- underscoring the need for disciplined pricing, value, and affordability,” he wrote in the memo. ...
