Donald Trump has never been popular. He’s still not popular. His unfavorability rating is just as high today as it was heading into Election Day 2020. This group of disengaged voters doesn’t like Donald Trump, and never did. What’s changed, to my mind, is that Joe Biden went from being a broadly appealing person — they didn’t necessarily love him, they didn’t necessarily even like him, but he was acceptable — to someone who many voters do not find acceptable anymore.
More.