Get ready to pay "market price" at more and more restaurants as docile younger adults are just fine with it.
Pretty insane that every transaction in America is going to become a negotiation. It's a hamburger, dammit, not a 2024 Honda.
This is not progress. This is America becoming a third world bazaar.
The Wall Street Journal reports:
Surge Pricing Is Coming to More Menus Near You
An estimated 61% of adults support variable pricing where a restaurant lowers or raises prices based on business, with younger consumers more in favor of the approach than older ones, according to an online survey of 1,000 people by the National Restaurant Association trade group.
These assholes are trying to sell this as analogous to "Happy Hour".
Happy Hour is happy because the normally COSTLY bar service is CHEAPER during Happy Hour, hello.
Just wait until the grocery store starts doing this, then see how you like it.