Sunday, March 10, 2024

Weimar America: Every restaurant is going to become a Wendy's, destroying a decade-old meme


 Get ready to pay "market price" at more and more restaurants as docile younger adults are just fine with it.

Pretty insane that every transaction in America is going to become a negotiation. It's a hamburger, dammit, not a 2024 Honda.

This is not progress. This is America becoming a third world bazaar.

The Wall Street Journal reports:

Surge Pricing Is Coming to More Menus Near You

Dozens of restaurant brands use Juicer’s technology to change their prices based on demand trends, with an average swing of up to 15%, Patterson said. Delivery services such as Uber Eats and technology platforms like Tock also allow restaurants to bump prices up or down. ...

An estimated 61% of adults support variable pricing where a restaurant lowers or raises prices based on business, with younger consumers more in favor of the approach than older ones, according to an online survey of 1,000 people by the National Restaurant Association trade group. 

These assholes are trying to sell this as analogous to "Happy Hour".

Happy Hour is happy because the normally COSTLY bar service is CHEAPER during Happy Hour, hello. 

Just wait until the grocery store starts doing this, then see how you like it.