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| Cameron, looking the wrong direction |
Mr Cameron is a charismatic leader who has refreshed his party, and made it far more comfortable with the modern world. But his political strategy and positioning are failing to deliver. By making a totem of issues such as overseas aid and gay marriage, he has alienated core voters without winning new ones. The result of adhering to a Westminster definition of the centre ground, and trying to be all things to all people, is that the Conservative Party now appears to lack the message, the focus, and the strategy to win a majority. ...
What [the voters] care about – and what Mr Cameron must preoccupy himself with – are earthier issues: fixing the economy, cutting the cost of living, getting tough on crime and welfare dependency, restricting immigration, standing up to Europe on human rights.
Such a strategy is being dismissed as a “lurch to the Right”. But what it actually represents is a lurch towards the public, a fresh offering that appeals to hard-pressed families and striving workers – to those looking for a reason to vote Tory and thus far failing to find one.
