Marco Rubio, are you listening?
Ben Domenech, here:
Thatcher was originally seen as a Heath acolyte within the Tory wing, given a cabinet position in Education – but the distance between them grew, and she became closer to fellow Cabinet member Keith Joseph, forming a tiny band of back benchers disagreeing with the aims of the party leadership. ...
Heath’s approach failed at the ballot box. After losing the election in 1974 and failing to form a coalition government with the Liberal Party (a No Labels-esque Government of National Unity), he took it as a sign that the Tories had to move leftward in order to adapt to the opinions of the nation. Thatcher disagreed, and that made all the difference. When Joseph announced that he would challenge Heath for party leadership, Thatcher was the only Cabinet member to endorse him; when Joseph was forced to withdraw (thanks to demography comments implying the working class really ought to consider using birth control more regularly – the speech is here), he was forced to withdraw. So Thatcher insisted she would run. ...
The dominant assumption was that [Thatcher] would have to moderate to become acceptable to the British people. She did not. Instead, she repackaged conservative principles with a message of common sense and optimism, attacking nonsensical regulation, union dominance, and high taxes with verve. She promised hope and growth, not dour austerity, and insisted that acceptance of a nation in decline was a choice, not an inevitability.