The old high in Dec. 2006 was $180.016 billion. The depression low was $155.927 billion in March 2009, a decline of 13.4% in inflation adjusted retail sales. The new real gain in monthly retail sales, however, is barely $350 million, with an "m".
It remains to be seen if the new higher level of real retail sales can be sustained with increased payroll taxes factored in, presumably taking money out of retail circulation. Velocity of M2 and MZM were already at historic lows in Q4 2012 in the post-war period at the temporary lower payroll tax rate.
Gasoline prices were last consistently below $3.00 a gallon in 2010 and since then have averaged about $3.50 a gallon. At roughly 10% of total retail, sudden spikes in gasoline prices can produce expenditure on gasoline which represents a phantom increase to sales, and also mask the fact that miles-traveled remain in depression, a more concrete, so to speak, decline in velocity caused chiefly by enduring low employment by historical measures.
Update, 4-15-13: While the above graph shows real retail, that is, retail level adjusted for inflation, I have found a better representation of reality by Doug Short, reproduced and referenced here, which also adjusts for population growth and removes gasoline because it is really a form of taxation which obscures the underlying level of true retail activity. Bottom line: real retail is actually still about 8% off the 2005 high measured the same way.
It remains to be seen if the new higher level of real retail sales can be sustained with increased payroll taxes factored in, presumably taking money out of retail circulation. Velocity of M2 and MZM were already at historic lows in Q4 2012 in the post-war period at the temporary lower payroll tax rate.
Gasoline prices were last consistently below $3.00 a gallon in 2010 and since then have averaged about $3.50 a gallon. At roughly 10% of total retail, sudden spikes in gasoline prices can produce expenditure on gasoline which represents a phantom increase to sales, and also mask the fact that miles-traveled remain in depression, a more concrete, so to speak, decline in velocity caused chiefly by enduring low employment by historical measures.
Update, 4-15-13: While the above graph shows real retail, that is, retail level adjusted for inflation, I have found a better representation of reality by Doug Short, reproduced and referenced here, which also adjusts for population growth and removes gasoline because it is really a form of taxation which obscures the underlying level of true retail activity. Bottom line: real retail is actually still about 8% off the 2005 high measured the same way.
