LOL the Wall Street Journal found experts to say dynamic grocery pricing will never go up during the day between the aisle and the register

I remember the days when every grocery item came with a price tag. 

When those went away there was an outcry, saying shelf pricing would be manipulated to get you to buy the item at a lower displayed price but charge you more for it at the register because the price displayed was wrong.

You used to get the item for free if that happened.

Now it happens all the time, but all you get is a refund for the difference, IF YOU STAND IN LINE AT CUSTOMER SERVICE TO GET IT.

Every transaction is going to become a negotiation like we're a goddamn third world country. 

 

 Welcome to the Grocery Store Where Prices Change 100 Times a Day: Electronic shelf labels are spreading at grocery chains in Europe and the U.S., enabling instant price drops—and raising fears of surge pricing

... Prices can change up to 100 times a day at Reitan’s REMA 1000-branded grocery stores across Norway—and more often during holidays. The idea is to match or beat the competition with the touch of a button, says REMA 1000’s head of pricing, Partap Sandhu. “We lower the prices maybe 10 cents and then our competitors do the same, and it kind of gets to [be] a race to the bottom.”

 

It is a matter of time before Americans also see dynamic pricing on groceries, industry experts say. “All one has to do is visit the Netherlands or Norway,” says Ioannis Stamatopoulos, an associate professor who studies retail technology at the University of Texas at Austin’s business school. “That’s a window to the future.”

 

The prospect has raised alarms among U.S. lawmakers and consumers who fear electronic shelf labels in grocery stores will open the way for prices to go up as well as down—and even unleash surge pricing in the aisles. ...

 

As digital labels spread to U.S. stores, American consumers will likely see price changes as they shop in the future, says David Bellinger, a senior analyst at Mizuho Financial Group who covers retailers. He expects the changes will be infrequent or outside of store hours to avoid confusing or upsetting shoppers, and says they should primarily only go down: “Up would probably cause a lot of problems.” ...