Jim DeMint of the Heritage Foundation announces the first phase of the new strategy, here, in The Washington Post:
We need to test the market and our message to communicate more effectively.
That’s why Heritage will start this year to help the conservative movement understand how Americans from all walks of life perceive public policy issues and how to communicate conservative ideas and solutions.
This research project into current public perceptions and how we change them will assist in the resurgence of the conservative movement in America.
That's right Jim, tell them what they want to hear, not what they need to hear. It's easier to win that way.
