By 1910, more than 30 years after Thomas Edison invented the incandescent bulb in 1879, only about 10 percent of American homes had been wired. Even in the glittering Roaring Twenties, only about 20 percent of homes had electricity -- not because of a lack of electrical contractors, but because of a lack of consumer enthusiasm.
Advertisers proclaimed that homes with electricity would be brighter, cozier and happier, but the public wasn't buying.
