From the story here:
For her part, Shook said her aim was not to coopt any other movement. It was just an idea that took hold after the victory of a president-elect caught on tape boasting of grabbing women's private parts, and the defeat of a woman who seemed to her much more qualified for the job. She said she had no idea the race of the women she first contacted; in fact, she said, most had an image of Clinton as their Facebook profile photo.