You don't robocall Republican-inclined voters on election eve featuring a Democrat urging Democrats to cross over and vote for Ellis in the Republican primary, and then say you paid for it.
I don't think that endeared Republican-inclined voters to Ellis, who suspected there was no there there to begin with. Offering no alternative to radical libertarianism made Brian Ellis a lousy candidate. Who wants to vote for libertarian-light when you've got the real deal in Amash?
This seems to be all too characteristic of Republicans: they frequently portray themselves as moderate liberals, whether it's being for abortion in the cases of rape, incest and life of the mother, civil unions, DADT, smarter big government, or Heritage Foundation health care mandates.
Republicans need to figure out what conservatism is and whether they ought to believe in it. Until they do they'll continue to mistake libertarianism for conservatism. Even Nancy Pelosi is for "In God We Trust". Justin Amash is not.