Apparently the model is the US FICO credit scoring system, except a low score on the Chinese version really emphasizes the socialism, meaning the State won't just stop you from getting a loan to buy a car or house, it will prohibit you from simply traveling, as a form of punishment. Socialism, you see, aims to be all-encompassing, a secular form of Puritanism.
From the propaganda source itself, globaltimes dot cn, here:
In 2014, China released an outline for building a government-led national social credit system, pledging to establish a set of laws and regulations regarding social credit, a credit reference system that covers the whole of society and a related reward and punishment system by 2020. Whether people have ridden the train without tickets, violated traffic laws, conducted heroic acts or performed exemplary acts are rated and the score plays a part in their life, determining whether he or she can buy a plane ticket, secure a loan etc.
In today's Chinese society, trustworthiness is not highly honored. That's why we see corruption, expired vaccines, commercial fraud, tax dodging and academic cheating from time to time. Take the arson case in Hangzhou last year. A nanny started a fire that killed a mother and her three children: She was in huge debt and starving for more money from her wealthy employer. It was a tragedy caused by the lack of a credit ranking system.